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Spring Is Already Driving Homeowner Decisions
Spring has long been the busiest season in home services, but new homeowner data shows something important: by the time spring arrives, many homeowners have already been thinking about their...
How Contractors Can Turn Early Homeowner Interest into Future Appointments
Many contractors measure success by appointment set rates. But today’s homeowner intent suggests the real opportunity often begins before an appointment is scheduled. Based on a January 2026 survey of...
What Homeowners Will Prioritize in 2026: Price, Trust, and Clear Value
Insights from nearly 3,000 homeowners reveal how contractors can win more home improvement jobs in the year ahead. In a recent homeowner survey, Modernize analyzed how homeowners approach choosing a contractor, uncovering...
Modernize Homeowner Insights 2025: Investment & Sustainability
The 2025 Modernize Homeowner Insights Report, which surveyed over 150,000 homeowners, reveals a powerful shift: sustainability and energy efficiency are now key factors in home improvement decisions. Contractors who align...
Modernize Homeowner Insights 2025: Demographics & Influences
Our 2025 Homeowner Insights Report surveyed more than 150,000 homeowners across the U.S. to understand who’s driving home improvement decisions, and how broader homeowner economic influences shape their choices. The...
Modernize Homeowner Insights 2025: Project Planning Preferences
The 2025 Modernize Homeowner Insights Report surveyed more than 150,000 homeowners across trades to understand how they approach project planning, from scheduling and timelines to expectations before the first appointment....
Modernize Homeowner Insights 2025: Communication Preferences
At Modernize, we understand that communication drives conversion. In our 2025 Homeowner Insights Report, over 150,000 homeowners revealed their communication preferences, and exactly how they want contractors to reach out,...
Modernize Homeowner Insights 2025: Contractor Selection Trends
Every year, the Modernize Homeowner Insights Survey reveals what drives homeowners to choose, or reject, a contractor. In 2025, feedback from more than 150,000 homeowners shows that pricing remains a...
Modernize Homeowner Insights 2025: Motivations & Research Behavior
At Modernize, we know that understanding homeowners is the key to helping contractors succeed. Since 2018, we’ve conducted our annual Homeowner Insights Survey, gathering feedback from hundreds of thousands of...