Best Flooring Companies
Best National Flooring Companies & Retailers In the U.S., the biggest flooring companies fit into two main groups. Some are full-service installers that manage everything from your first consultation to...
Flooring
Average Cost: $10 - $14
Here’s an in-depth review of Empire Today, which covers its flooring options, in-home consultation process, pricing, customer reviews, and how the company compares to other national flooring providers.
Our Verdict: Empire Today is a strong option for homeowners who want convenient, in-home flooring installation with a wide range of materials, but it may not be the best fit for those seeking the lowest possible pricing or a DIY option.
This Empire Today review examines one of the most recognizable names in residential flooring. Empire Today has been in business for more than 60 years and built its reputation around a model of convenience that brings flooring selection and installation directly to the homeowner.
Empire Today operates in dozens of metro areas across the United States, offering in-home consultations, flooring sales, and professional installation. Rather than relying on traditional retail showrooms, the company focuses on a streamlined, end-to-end customer experience that combines product selection, measurement, and installation through a single provider.
| Best For | Flooring Types Offered | Cost Installed | Standout Feature | Warranty / Installation Guarantee |
|---|---|---|---|---|
| Homeowners who value convenience | Carpet, hardwood, laminate, vinyl, tile | $5 to $15 per sq. ft. | In-home consultation and installation | Limited product warranties and installation guarantees |
At Modernize, we like Empire Today for its emphasis on simplicity and convenience. The company’s in-home consultation model removes much of the guesswork from flooring projects, allowing homeowners to see samples in their own space and get upfront pricing without visiting multiple stores.
Empire Today also stands out for its nationwide reach and broad selection of flooring materials. For busy homeowners who want a guided, start-to-finish installation experience, Empire Today offers a level of ease that many local flooring retailers can’t match.
Empire Today appeals to many homeowners, but its service model comes with trade-offs. Here’s a look at the advantages and drawbacks, according to customer reviews.
Pros
Cons
Empire Today provides full-service flooring solutions designed to simplify the buying and installation process. Homeowners can choose from carpet, hardwood, laminate, luxury vinyl, and tile flooring options.
The company’s in-home consultation includes product samples, measurements, and a project estimate. Professional installation is handled by local crews, and optional services may include furniture moving, old flooring removal, and subfloor preparation.
Customer feedback on Empire Today often centers on convenience and speed, with mixed opinions on pricing and sales interactions. Reviews highlight the importance of understanding the full scope of the project before committing.
“From start to finish the process was smooth, professional and fast. The sales rep came to my home with every sample for me to look through. He explained the difference between each one and helped me figure out the right one for my needs. There was never a high pressure sale. He was very knowledgeable and helpful. The installers were also top notch!” — Renee H, Kansas City (Empire)
“Everything was great! I am completely satisfied with the whole process. The installers were great. I have had many compliments on new floor.” — Chris S. (BBB)
“My wife and son hired Empire to remove carpeting in the basement and install laminate flooring. The installers did a good job and the finished product was good. My problem with them is that while we paid for a set number of boxes of laminate, the installers started to leave with the extra materials even though my wife specifically asked them to leave the extra pieces in the event we needed to tear out a wall use the extras…He refused to give her the name of the product that we purchased so that we could buy more to complete the bathroom install ourselves. He said that it was ‘company policy’ not to give that information if we were not using them for the additional bathroom installation. Very unprofessional and I would not recommend them or use them again.” — John M. (BBB)
“Overall, I was pleased with the project. During initial visit, I was informed the project would be completed in one day and to ensure that, a third person may be added to the project. The project took two days to complete. There were some areas that were (not) cleaned up when the job was complete, but I was satisfied with the final product.” — Valerie P. (BBB)
While Empire Today does not include estimated pricing on its website, you can expect to pay $10 to $14 per square foot for Empire Today Flooring. The company provides specific pricing through its personalized in-home consultations. Because pricing includes both materials and labor, costs can vary widely between projects.
| Flooring Type | Installed Cost Range | Average Cost for a 200 Sq. Ft. Room |
|---|---|---|
| Carpet | $5 to $10 per square foot | $1,000 to $2,000 |
| Laminate | $6 to $11 per square foot | $1,200 to $2,200 |
| Luxury Vinyl | $7 to $13 per square foot | $1,400 to $2,600 |
| Hardwood | $10 to $15+ per square foot | $2,000 to $3,000+ |
Average room estimates assume roughly 200 square feet of flooring. Total project costs may vary based on subfloor repairs, removal of old flooring, trim work, and labor rates in your area.
Several factors will influence the cost of your project, including:
Empire Today consistently offers discounts and coupons and runs frequent sales on its materials and services. Their 50/50/50 sale offers half off on carpet and flooring, padding and materials, and professional installation. Those who sign up for emails receive a coupon for $300 off certain services.
Qualified customers can use no-interest financing for 12 months or 48 months of 11.99% APR financing on their projects. Their in-home estimates are free of charge.
Empire Today competes with flooring brands and retailers along with flooring contractors who provide installation services. Empire Today’s key differentiator is its in-home shopping experience paired with full-service installation, allowing customers to view flooring samples in their space and schedule professional installation through a single provider.
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What Sets Empire Today Apart: Empire offers quick turnarounds, convenient in-home choice selection for homeowners and a range of products. Their company prides itself on making the process simple from start to finish, even if that means charging a bit more than competitors.
If you’re considering Empire for your flooring project, these common questions can help you understand pricing, installation timelines, and what to expect from the process.
Empire Today may cost more upfront than some local flooring retailers because its pricing typically includes in-home consultations, materials, delivery, and professional installation. While local stores may offer lower base material prices, homeowners often need to arrange installation separately. Empire’s bundled service can simplify the process, though comparing quotes from local installers can help you determine the best value.
Yes. Empire Today flooring purchases generally include professional installation as part of the overall project price. Installers handle tasks such as removing old flooring, preparing the subfloor when needed, and installing the new materials. Additional charges may apply for extensive floor repairs or specialty installations.
Many Empire Today flooring projects are completed within one to two days, depending on the size of the space, flooring type, and preparation required. Smaller rooms may be finished in a single day, while larger projects or installations that require subfloor repairs may take longer.
Empire Today offers financing options through approved lenders for qualified homeowners. Financing plans may include promotional periods or monthly payment options, allowing homeowners to spread the cost of a flooring project over time. Availability and terms vary by location and credit approval.
Empire Today offers several flooring types, including carpet, hardwood, laminate, vinyl plank, and tile. During the in-home consultation, a representative brings flooring samples so homeowners can compare colors and materials in their own lighting and space.
Empire Today typically provides a manufacturer warranty on flooring materials along with a service warranty on installation. Coverage varies by product and location, but warranties generally protect against material defects and installation issues for a specified period.
Empire Today is best suited for homeowners who prioritize convenience and professional installation over bargain pricing. While costs may be higher than some alternatives, the streamlined process and in-home service model can make the trade-off worthwhile. Keep in mind that with so many locations across the country, customer service and contractor performance and expertise will vary.
Explore the Modernize review hub for more flooring brand reviews, provider comparisons, and cost guides to help you plan your next flooring project.
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